My name is Saahil Sharma and I am in my third year at Aston University studying Business Computing and IT. I chose to do an internship in digital marketing mainly because I wanted an industry that ultimately linked the business and the computing together. I studied several digital marketing modules during my early years at University and really wanted to bolster that knowledge with some hands-on experience.
During my internship, I learnt about the science behind SEO and the tools used to improve it. This involved keyword research and backlink implementation using directories and content writing. I used this knowledge in several projects across the year, an example being the work would be the website redesign and the rewording of the content on each webpage to improve its search engine optimisation.
This experience has been invaluable because of the inclusiveness of each project and colleague and therefore I would recommend it to anyone who are interested in computer services as well as digital marketing as a whole.