Product Marketer – Crises Control

Role Description
Crises Control is an innovative and thriving B2B software-as-a-service (SaaS) company that provides a mass notification and incident management solution, working with hundreds of organisations around the world from all sectors including government, logistics, finance, and resources.
Location
UK
Required
Unrestricted right to work in UK
Status
Permanent, Full Time

About us

Crises Control is an innovative and thriving B2B  software-as-a-service (SaaS) company that provides  a mass notification and incident management solution, working with hundreds of organisations around the world from all sectors including government, logistics, finance, and resources.

Responsibilities

  • This role will analyse specific customer concerns, needs and experiences;
  • Experience with positioning, messaging, brand awareness building, and customer conversion.
  • Expert on the product differentiators and can translate into clear/simple messages for target segments
  • Finding and developing effective marketing strategies to communicate the features and benefits of the Crises Control platform to our customers;
  • Performing market research on trending products, establishing timescales for releasing new products and taking part in presentation events;
  • Crafting product marketing messages and unique selling points that set the product apart from the rest in the market;
  • Communicating the vision of a company and the value of new products to the sales team and helping them develop tools that facilitate the sales process;
  • Planning and participating in the launch of new products and services in a company;
  • Briefing the press, PR teams on new products and services to be launched in the market;
  • Presenting products to both internal teams and clients, discussing sales strategy and using market research to establish product pricing;
  • Performing surveys, interviews and focus groups for obtaining insights about the customer’s product usage and buyer personas to tap new opportunities;
  • Agreeing on timelines and deadlines of new product development with the product management teams;
  • Creating marketing content such as case studies, website copy and blog posts.

Skills required

  • Excellent collaborative skills and ability to work with multiple teams and departments across the business;
  • Good verbal and written communication skills to create engaging copy and capture unique stories that help sell more products;
  • Excellent market research skills and the ability to gain insight into the customers’ needs and experiences;
  • Outstanding social media marketing skills for connecting with audiences and growing relationships with them;
  • Excellent copywriting and design skills to produce compelling sales material for both online and print media;
  • Accurate analytical skills for evaluating and discovering effective marketing strategies;
  • A keen eye for detail;
  • Ability to work with multi-national companies.
  • Gather feedback from the market, prospects, customers, and analysts to support the product roadmap
  • Develops clear messaging for the sales team, incorporating competitive intel/research